South Simcoe municipalities are joining forces under a new tourism initiative to give people a reason to visit and make it the best possible experience.
The initiative brings together New Tecumseth, Essa, Adjala-Tosorontio, Innisfil and Bradford. New Tecumseth economic development officer Andrea Roylance says the tourism group has been working for more than a year with the area chambers of commerce and tourist attractions such as Earl Rowe Provincial Park, Georgian Downs, the Nottawasaga Inn Resort and the South Simcoe Steam Train.
"We're finding everyone is doing their own thing. Working together is better," said Roylance.
The group's aims to work under the banner of the South Simcoe Economic Alliance (SSEA). This year participating municipalities have been asked for a total of $44,000, with each contributing differing amounts based on population. The goal is to have a full tourism project ready for the 2012 tourist season (in the spring and summer).
Making local residents aware of what is available in the area is part of the plan.
That means when tourists visit South Simcoe, frontline workers and volunteers at chambers of commerce and tourist attractions will be on the same page about all that's available in the region. With the training, it will be easy to direct tourists to other attractions and help with arrangements for the trip.
The target market for the group is to draw people from the Greater Toronto Area who take day trips to South Simcoe. Another target is to create an identity for South Simcoe tourism.
Other groups are working on tourism initiatives that impact South Simcoe. There is a Simcoe County group and a regional tourism initiative underway for Simcoe, Grey and Bruce counties. By having a South Simcoe entity however, the group hopes to have a greater voice at the regional tourism table.